Product review & rating has turned into a well-known feature that most of the successful e-commerce merchants have applied on their product details page. Main benefit of this feature is: it assures the visitors and customers that zion product reviews is not just another banal e-commerce product. People are actually talking about it (both negative and positive) as well as their thinking shows up here!
People always leave for the competitors whenever your product details page can’t satisfy them by assuring them. Your products or services details page is an essential part of the site because this is the spot when your customers decide whether or not to add the merchandise towards the cart or even to abandon it. Hence, every effort should be taken to assure the customers that this products you might be offering truly are offers good bargain and value for price.
One of the strongest features within your product details page is definitely the solution to let the customers express their opinion and experience concerning the product. An easy one line comment added with a happy customer can assure a lot of other visiting customers about acquiring the product.
Following are 5 strategies for making your product details page more effective by encouraging customers and visitors to write reviews to your products:
Tips 1 – Product Details page Design:
Your product details page design should get special emphasize hence people always want to check out the products details pages which can be visually attractive and neatly presented. The merchandise details page should arrange the product images, description, prices and attribute selection options etc. very neatly and in a way to ensure that customers can discover information easily. Should your product details page design and arrangement is vivid and attractive, people would love to write something regarding it. Adding Image zooming, image video and multiple images illustrates the merchandise better and thus gives customers an excellent insight concerning the product. When a visitor finds a eye-catchy product details page, it’s more likely that s/he wish to add some words there.
Tips 2 – Don’t make the process complicated:
Maintain the Review & Rating feature simple. A complicated process would simply forbid visitors and customers from adding the reviews. If you would like the rating feature to become present together with the review option, provide a visual 5 star rating which can be rated making use of the mouse click. Provide the negative rating options that could offer a bold impression towards the visitors that they are liberated to rate it how they feel. For that Review create the email fields optional as people often don’t want their emails to become visible publicly. Offer an option whether to show or hide the email addresses from your published reviews. One issue you need to be particularly careful about is the CAPTCHA. Easy CAPTCHA may be easily broken through the spammers and hard CAPTCHA irritates the actual reviewers. Choose one which can be challenging to break by the Spamming softwares yet easier for a persons users to see.
Tips 3 – Moderate the Reviews and rating:
Your e-commerce platform should help you administering the review and rating casted by the visitors or customers. You should be able to publish/un-publish the reviews,(even manipulate if you would like), control the visibility, control the quantity of reviews per page, reply to a reviewer as well as other conventional review & rating moderation features. Should you value what your customers are saying regarding your products, you need to regularly moderate the reviews. Visitors feel frustrated they discover that their reviews are never getting published inside your website. Send them thank you emails for your reviews and visiting your internet site so that as reply lrqusd the review, write something that would not merely impress the reviewers but in addition other visitors.
Tips 4 – Keep your ‘Negative Reviews’ too:
Should your product details page is loaded with reviews with flattering and praising words & all 5 stars, that will possibly make other visitors doubtful about authenticity of these reviews. If consumers are criticizing the products, it’s your best possiblity to defend the main reason and let others realize it. Take the ability to confront the negative reviews with satisfying answers and place them one of the other reviews.
Tips 5 – Reviewing Competition:
How about announcing a bit gift, free coupon or discount for the premier reviewers? Yes, that could definitely encourage visitors and customers explore your products or services and write something on them. A $5 coupon code, 5% discount or free gift wrapping would inspire much more visitors and customers to create some lines to your products.
Present your products more visually and in richly designed format, offer some benefits for writing reviews, have the process easy and moderate regularly to get additional reviews.